Raise Environmental Awareness through Education

Benesse promotes an active, participatory-type environmental education program in which parents and children, who take part in Benesse's Kodomo Challenge courses, are asked to bring the used lesson materials and toys of their courses to a Shimajiro Concert, where they are collected for recycling.
This program is popular for being easy for young children to understand and take part in.

Every year, Benesse Corporation conducts participatory essay contests for students from elementary school up to senior high school. The event is held during the summer holidays, when the students have time off from school. Students are asked to submit reports and short essays that consider the theme of the environment. The goal is to provide them with the opportunity to take environmental action. In the elementary school awards category, the awards including those from the Minister of Education, Culture, Sports, Science and Technology were presented to recognize excellent submissions in the environmental category.