Helping our customers
to achieve
well-being
throughout their lives.
Tamotsu Adachi
Representative Director, President and CEO of
Benesse Holdings, Inc.

The Benesse Group is guided by a corporate philosophy of "Benesse = Well-Being." We conduct business in the fields of domestic and global education, senior nursing care and childcare, and gives our customers the support to make the best lifestyle choices – the ones that lead to the long-term betterment of their lives. In the 60 plus years since our founding in 1955, we have accumulated knowledge in the fields of education and senior nursing care and have provided such services by developing close ties to our customers.

Japan is currently facing a time of significant change. The educational system is now expected to prepare the children of the 21st century to live and succeed in a society with an uncertain and challenging future. It should therefore provide more than just knowledge and skill sets; it should also develop the ability to think, make decisions, express oneself, and learn independently. Japanese society will increasingly need to rely on people with the ability and skills to work in a global business environment, and we hope to be an essential part of this development. Furthermore, the rapidly declining birthrate and aging population is increasing the awareness and importance of issues such as support for raising children and the state of nursing care and assistance for seniors.

In this environment, in fiscal 2018, the Benesse Group has embarked on its five-year New Medium-Term Management Plan titled, "Transform and Grow Benesse 2022." Under the slogan "Transform and Grow," we are planning to strengthen our management, and by developing existing businesses and expanding into new areas of business through M&A, we are pursuing the next growth phase.
In the Domestic Education field, we will strive to leverage the combined power of our School & Teacher Support, Correspondence Course, and Cram School / Classroom businesses to create a competitive advantage and expand the business ahead of the largest post-war reform of Japan’ s education and entrance exam systems. In the Global Education business, we will reach out to more countries by strengthening global coordination in our product and marketing strategies. In the Nursing Care and Childcare areas, we will aim for stable growth while improving and increasing service quality so that every customer can live each day in his or her own way. In addition, Berlitz Corporation will drive forward reforms under the strong leadership of its new CEO.
In addition, by utilizing M&As, we will strengthen the competitive advantages of our existing businesses and create a third business pillar outside of education and senior nursing care ahead of fiscal 2022 with the aim to achieve further growth of the overall Group. We will also make proactive use of digital technology and AI to increase the unique value that we offer in education and senior nursing care.
It is our employees who support our growth toward realizing each business strategy. By putting our company philosophy into practice and creating an environment where employees can contribute their talents, we will enhance the Group’s competitive edge.

The Benesse Group, as a leading company in education and senior nursing care, is dedicated to offering services that improve people’s lives and continues to take on the challenge of being a corporate group that is both supported by and is essential to its customers, communities and society.

Tamotsu Adachi
Representative Director, President and CEO of
Benesse Holdings, Inc.

Last updated : 2018/07/27