TOP > Investor Relations > Segment Information > Lifestyle
Last updated : 2011/05/20
TOP > Investor Relations > Segment Information > Lifestyle
Last updated : 2011/05/20
Benesse CorporationTamago Club, Hiyoko Club[Magazines related to pregnancy, childbirth and parenting] THANK YOU![Lifestyle Magazene] DOG'S HEART, CAT'S HEART[Direct sales magazine] |
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Consolidated sales for the Lifestyle Business Domain declined 7.6% year on year, to ¥28.2 billion.
Contributing factors behind the decrease in sales were lower sales of subscription magazines, and discontinuation of Happy Collection, an at-home lesson program for working women.
The operating loss improved from ¥1.5 billion in the previous fiscal year, to ¥0.4 billion, mainly as a result of reduced expenses enabled by discontinuing the Happy Collection business.
Following the April 2011 issues, two magazines—childrearing publication Kokko Club and bon merci!, a dietary support magazine for families with small children and elementary school students—were discontinued.

| Note. | Segments have been changed from the fiscal year ended March 31, 2011. Figures for the fiscal years ended March 31, 2009 and 2010 have been adjusted in line with the new segments. |

| 2007 | 2008 | 2009 | 2010 | 2011 | |
| Tamago Club | 178 |
163 |
154 |
148 |
137 |
| Hiyoko Club | 246 |
240 |
226 |
218 | 205 |
| THANK YOU! | 424 |
426 |
422 |
428 |
400 |
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| 2007 | 2008 | 2009 | 2010 | 2011 | |
| Women's Park | 897 |
1,211 |
1,892 |
2,440 | 3,050 |
| DOG'S HEART | 146 |
157 |
155 |
161 |
160 |
| CAT'S HEART | 125 |
121 |
109 |
110 |
114 |
| Hand & Heart | 79 |
104 |
105 |
104 |
88 |
| Note. | From the year ended March 31, 2009, the number of Women's Park members above include the number of Women's Park for mobile phone members. |