TOP > Investor Relations > Segment Information > Domestic Education
Last updated : 2011/05/20
TOP > Investor Relations > Segment Information > Domestic Education
Last updated : 2011/05/20
Benesse CorporationShinkenzemi, Kodomo Challenge[Correspondence courses] Shinken Simulated Exams[Support for schools and teachers] BE-GO, Benesse English Classes for Children[English education materials and classes] Tokyo Individualized Educational Institute, Inc.[Prep school] |
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Consolidated sales from the Domestic Education Business Domain increased by 0.2% year on year, to ¥240.5 billion.
Contributing factors in the rise in sales were growth in enrollment in the Company’s mainstay Shinkenzemi and Kodomo Challenge correspondence courses, mainly in courses for elementary school students. Another factor was brisk growth in high school business, including simulated university entrance exams and materials offering guidance on courses of study and paths for advancement. Sales from the operations of Tetsuryokukai, a prep school that helps students hoping to enter elite universities, increased year on year. This reflected that sales during the previous fiscal year, when Tokyo Educational Institute Co., Ltd. assumed Tetsuryokukai’s operations, were first posted from the second quarter. Meanwhile, sales from Tokyo Individualized Educational Institute were lower, tracking falling enrollment.
Operating income rose 5.8% to ¥40,6 billion. A negative impact from declining sales at Tokyo Individualized Educational Institute, Inc., overall income grew on higher sales from the domestic correspondence course business and high school business, coupled with reductions in direct mail expenses. The latter stemmed from a temporary interruption in operating activities in the wake of the March 2011 earthquake.
The number of enrollees in domestic correspondence courses such as Shinkenzemi and Kodomo Challenge as of April 2011 was 4.03 million, down by 50,000 year on year. The decline was attributable to interruptions to sales activities in the wake of the earthquake.
Net Sales / Operating Income (Years ended March 31)
Total Shinkenzemi Enrollment (Years ended March 31)
Average Monthly Tuition by Course (Year ended March 31, 2011)
Percentage of School Customers to Total Schools in Japan (Year ended March 31, 2011)
Number of Students Taking Shinken Simulated Exams and Other Exams (Years ended March 31)

| Note. | Segments have been changed from the fiscal year ended March 31, 2011. Figures for the fiscal years ended March 31, 2009 and 2010 have been adjusted in line with the new segments. |
| Net Sales | 2010 | 2011 | Change | |||
|---|---|---|---|---|---|---|
| Senior High School Courses | 28.5 |
28.4 |
(0.3%) |
|||
| Junior High School Courses | 45.0 |
44.3 |
(1.5%) |
|||
| Elementary School Courses | 70.5 |
72.3 |
2.5% |
|||
| Preschool Courses (Kodomo Challenge) | 26.6 |
26.4 |
(0.9%) |
|||
| School & Teacher Support | 37.2 |
37.2 |
(0.2%) |
|||
| Others | 31.8 |
31.7 |
(0.4%) |
|||
| Total | 240.0 |
240.5 |
0.2% |
|||
| Note. | Net Sales by segment do not include internal sales. |

| 2007 | 2008 | 2009 | 2010 | 2011 | Change | |
| Senior High School Courses | 3,289 |
3,060 |
3,279 |
3,418 |
3,428 |
0.3% |
| Junior High School Courses | 8,315 |
7,903 |
7,967 |
8,113 |
7,923 |
(2.4%) |
| Elementary School Courses | 17,862 |
17,733 |
18,395 |
18,911 |
19,540 |
3.3% |
| Preschool Courses (Kodomo Challenge) | 15,216 |
14,716 |
14,257 |
15,068 |
15,042 |
(0.2%) |
| Total | 44,683 |
43,413 |
43,900 |
45,512 |
45,935 |
0.9% |
| Note. | Total enrollment represents the cumulative total number of people who receive materials monthly (from April to March) |
| Note. | From the fiscal year ended March 31, 2011, cumulative enrollment for Kodomo Challenge baby is included in cumulative enrollment for Preschool Courses (Kodomo Challenge.) Therefore, the cumulative enrollment for Kodomo Challenge in the previous fiscal year has also been stated including cumulative enrollment for Kodomo Challenge baby. The cumulative enrollment for Kodomo Challenge baby for the fiscal year ended March31, 2011 was1,256 thousand, and for the fiscal year ended March 31, 2010 it was 1,330 thousand. |
Various payment methods are available, with progressively larger discounts for lump-sum payments made in advance. In the case of early withdrawal, refunds are made for courses that have not been completed.
| Senior High School Courses | Three payment methods: Monthly payment, Half-yearly lump-sum payment, Yearly lump-sum payment |
|---|---|
| Junior High School Courses | |
| Elementary School Courses | |
| Preschool Courses (Kodomo Challenge) |
Three payment methods: Monthly payment, Yearly lump-sum payment, Lump-sum payment before entering elementary school. |
| Senior High School Courses | ¥8,307 |
|---|---|
| Junior High School Courses | ¥5,604 |
| Elementary School Courses | ¥3,703 |
| Preschool Courses (Kodomo Challenge) |
¥1,756 |
| Customers | Total Schools in Japan | Percentage | |
| Elementary and Junior High Schools | 6,891 | 32,817 |
21.0% |
| Senior High Schools | 4,621 |
5,116 |
90.3% |

| 2007 | 2008 | 2009 | 2010 | 2011 |
6,180 |
6,360 |
6,650 |
6,900 |
7,170 |