When planning new businesses, based on the business model keywords and in accordance with the following criteria, always assess if there is the potential to build an outstanding business model.

Does the business conform to Benesse's corporate principles and philosophy? Will the business clearly provide value to customers and earn their satisfaction? Does Benesse possess the core competencies (unique competitive advantages or specialist skills), or are there external partners that can complement the Company's strengths? Does the business' market offer the potential for growth? Can the business generate sustained profits?

If the business meets these criteria, plan an exit strategy and then move forward boldly.