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  Enhance and extend the Benesse Brand in the education field

  Create diverse places for learning, help boost the motivation of customers, encourage greater student interest in education, help to boost the motivation of studentsin learning, and take other steps to provide products and services that offer customers real value.
  Emphasizing the Benesse brand in the education field means more than just operating an education business-each of our employees also has to continue learning for themselves based on a sense of modesty.

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  Reinforce and evolve the direct marketing model to create new markets

  Link face-to-face marketing activities with local communities and the media to develop new customer segments and enhance our ability to close sales. For customers who have emotional ties with Benesse throughout their lifetimes, build mechanisms for creating contact points that lead to better, long-term relationships, thereby supporting a more sustainable business model.

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  Create a powerful corporate structure

  Tap the creative ability of all our employees, improve the productivity of teams, and actively reform business processes; create a corporate structure where reform and personal development are integral parts of business processes.

*Under the Benesse Group Management Policy focused on fiscal 2010, the Group set targets of ¥430,000 million in net sales, ¥43,000 million in operating income, and ROE of 12%. In light of the impact of the global economic recession, however, the Company revised its net sales target to ¥421,500 million. Following changes in accounting standards for goodwill from overseas subsidiaries implemented from fiscal 2008, the Company will now strive to reach an actual initial operating income target of ¥41,000 million (¥43,000 million less ¥2,000 million) after excluding approximately ¥2,000 million in amortization expenses incurred by Berlitz International, Inc. each year.