Employees are the Benesse Group's most important asset and the source of our competitiveness.We are striving to create a corporate culture where every employee has a crucial role to play. This will mean becoming a company where employees can take pride in their work and continue to develop by fully realizing their capabilities in the pursuit of personal goals. At the same time, we will strive to create an organization that draws its strength from maximizing the abilities of all its employees.

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  Pursuit of Benesse

  Always think about and act in accordance with the idea of "well-being" (Benesse). Make every effort to be a good citizen in harmony with your family, local community, society and the global environment.

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  Customer Focus With Top Priority on Trust

  Place the greatest weight on trust. Always conduct work sincerely, wholeheartedly, with your focus on the customer. Work to offer products and services that win high levels of customer satisfaction by making use of advanced technologies and close communication, while keeping how the products and services are used in mind.

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  Teamwork and Communication

  In the pursuit of key objectives, sharing clear goals and roadmaps and ensuring good teamwork are essential. Teamwork means meeting your commitments to the team: fulfilling your individual responsibilities, collaborating with other members of the team, helping to train junior employees, and working toward personal and team targets. Strive to increase the power of the team through dynamic communication where team members conduct free and open discussion regardless of their department's or their individual position in the debate.

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  Creativity and a Determination to Take on New Challenges

  Always remain aware of potential issues retain a sense of intellectual curiosity and take an international perspective; carry out your work with a high level of awareness and creativity. Place importance on Benesse's essential, unchangeable characteristics rather than being swayed by the latest fads; strive to create new kinds of value based on a vision of what Japan and the rest of the world will look like 10 to 20 years from now.

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  Transparent Decision-making

  Ensure transparency in decision-making and accurately explain ideas, facts and figures from an objective standpoint.

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  Total Optimization

  Do not become preoccupied by the immediate details of your own work; instead, strive to understand the goals and strategies of each department and the Group as a whole, acting and thinking based on a broad perspective.

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  Integrity

  Comply with all rules and regulations, remain sensitive to the needs of business partners, and pursue profits that the public will perceive as benefiting society as a whole.

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  Zero Base

  Start from scratch (zero base) rather than relying on past approaches, best practices or social obligations that restrict innovative thinking; choose the optimum business processes when taking on a new task.