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The Benesse Group views not only the clients who purchase its products or use its services, but also all of its other stakeholders, in the same way it does a valued client. That includes employees, business partners, shareholders and other investors, and members of the local community. It is the Group's desire to satisfy all of these “customers” to the greatest extent possible. In each of the Company's businesses, Benesse strives to communicate with customers and tries to learn from them, to promote a relationship of trust with all those with whom it interacts.

