Top > Corporate Social Responsibility > [Activity Report] Regional Promotion Activities > Activities Based in Local Communities
- [Activity Report] Regional Promotion Activities
- Activities Based in Local Communities
- Social Contribution Activities
Benesse Art Site Naoshima
Benesse Art Site Naoshima is a project staged on the islands of Naoshima, Teshima and Inujima, in Japan's Seto Inland Sea. Organized by Benesse Holdings and the Naoshima Fukutake Art Museum Foundation, the project supports a multitude of art-related activities. The Seto Inland Sea provides a perfect traditional Japanese setting, filled with natural beauty and a distinctive local culture. The basic aim of Benesse Art Site Naoshima is to create a truly unique ambience by adding modern art and architecture to this backdrop. The Company hopes to give visitors to the sites an opportunity to reflect on the "Well-Being" concept embodied in the name Benesse.
Setouchi International Art Festival 2010 Report
![Kabocha (“Pumpkin“) [Yayoi Kusama] / Photo: Shigeo Anzai](/en/csr/society/images/img-community_ph01.jpg)
Kabocha ("Pumpkin") [Yayoi Kusama] / Photo: Shigeo Anzai
“Benesse House" /
Photo: Tadasu Yamamoto
Facilities Where Community Links Are Cherished
Volunteers clean up the local area
Benesse Style Care insists on locating facilities in residential neighborhoods. The underlying concept is to promote the view that nursing homes are not special facilities, but rather, a natural part of a community. The company also places great importance on providing the residents of its facilities with opportunities to maintain past social relationships and to interact with the local community.
Each of Benesse Style Care’s more than 170 facilities promotes exchanges with local nursery schools, kindergartens, elementary schools and junior high schools, as well as involvement in summer festivals and other traditional activities which create greater interaction between the nursing facility and the local community. In autumn of 2010 Benesse Style Care staff volunteers participated in a home-town clean-up program for cleaning up the streets that home residents often use, and other general areas around the facility.
Looking ahead, the Group will continue to develop nursing homes that serve as places for promoting interaction with the local community.
Company Visits and Firsthand Work Experience
Students on a visit
Benesse Corporation offers company visits and opportunities for firsthand work experience targeting a wide range of ages, from elementary school students to adults. The goals here are to give children the opportunity to see what companies are like and to get a glimpse of the working world, as well as to deepen understanding of Benesse and its operations among school officials and those with an interest in the Company. Benesse's Okayama headquarters and Tokyo head office hosted a total of 442 visitors on 43 visits in fiscal 2010.
Dispatch of Teachers to Kiyose City, Tokyo
At Tokyo Individualized Educational Institute, Inc., teachers are sent to elementary schools in Kiyose City, Tokyo, to support students’ learning through individual coaching. These teachers work with other teachers in small classes as part of a team teaching-based approach* to help students get a firm grasp of lesson content, with the aim of improving scholastic performance. The company plans to continue to offer distinctive instruction in this way, providing attentive instruction matched to each student’s individual needs.
*Team teaching is a method of instruction involving multiple teachers giving a lesson. This allows the teachers to provide instruction to individual students in a way that is not practical when one teacher teaches a class, as is traditionally the case in schools
