Telemarketing Japan got its start as the call center of Benesse Corporation, but it was spun off as an independent Group subsidiary, and now receives 96% of its business from clients outside the Benesse Group. However, our early experience as Benesse's in-house call center helped to created a corporate culture that has been very beneficial to operations – we continue to treat the people who contact our call center as if they were our own customers, rather than those of a client, making our client's issues our own. In addition, through our experience in dealing with the 4 million students of Benesse's Shinkenzemi correspondence course business, Telemarketing Japan also gained experience and expertise in processing, analyzing and standardizing the inquiries of a huge volume of customers. This ensures that the quality of responses is very high. Furthermore, Telemarketing Japan has developed a specialized management system which provides employees with a good working environment, and ensures that the operators who take calls are highly motivated.

This high degree of specialization and experience helps clients to be more competitive in their own business operations. Telemarketing Japan has accumulated experience in dealing with business from a wide range of industries, and we are good at improving the productivity of outsourced work. This experience is being developed further, both at the Group's call center in Shanghai, and at our newly created back-office outsourcing business, which will help us to contribute to an even larger number of clients.