Uniting the Entire Benesse Group in Our Quest for Growth On October 1, 2009, the Benesse Group converted to a holding company structure. Benesse Holdings, Inc. is now the holding company, with around 30 operating companies under its purview. The operating companies include Benesse Corporation, which operates the education and lifestyle businesses, Benesse Style Care Co., Ltd., charged with the senior and nursing care businesses, and Berlitz International, Inc., which handles the language and global business training businesses. Under the new structure, Benesse Holdings will promote growth strategies and allocate management resources effectively, enabling each operating company to focus more fully on operational execution.

 

The Benesse Group's business environment is changing as a result of Japan's aging demographics, advancing globalization and developments in information and telecommunications network technologies. In response to these changes, Benesse has identified five strategic business fields: domestic education; overseas education; lifestyle; senior and nursing care; and languages/global leadership training. Focusing on these strategic business fields, the entire Benesse Group is united in its quest to achieve long-term, stable growth.

 

Even though we have moved to a new business structure, however, there is one thing that can never change. That is Benesse's corporate philosophy of helping people to "live well." The ideals that the Benesse Group has advocated repeatedly over the years still hold true: "provide services that we desire for ourselves and our own families;" "support the efforts of young and old alike to improve themselves from childbirth to old age;" and "provide services that help people make their lives happier and more rewarding with each passing year."

 

Benesse's overarching aim is to make itself indispensable to its customers and to society. To that end, the Benesse Group will continue to conduct people-centered businesses with a view to winning more loyal customers and "fans" than any other corporation worldwide.