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Motivation Behind the Lifestyle Business
One of the most essential steps in fulfilling Benesse's corporate philosophy of helping people to "live well" is to provide products and services that allow each person to make each day serve their own interests and goals.
Women in particular face many moments in life when they need to make key decisions that affect their entire future?such as marriage, childbirth, and so on. Many of our customers, in fact, are women with children. For women who are childrearing, each day is filled with issues and concerns. But every day during this unique period can also bring tremendous change. Our desire is to contribute wherever possible to making this period one of more enjoyable experiences for our customers. With this in mind, Benesse has long promoted a range of lifestyle products and services to support women in everyday life.
Specific Initiatives
Benesse produces a variety of magazines, including Tamago Club and Hiyoko Club, covering issues related to pregnancy, childbirth and caring for infants, as well as THANK YOU! and others that provide at-home wives and mothers information about enjoyable lifestyles. Benesse also offers home delivery of a variety of publications, such as Hand & Heart , a do-it-yourself handicrafts and seasonal products magazine, and pet-related magazines DOG'S HEART and CAT'S HEART. Beyond information, Benesse also offers original products available by mail order. Our offerings include those found on the Tamahiyo Shop, as well as the P-Smile series of comfortable everyday wear for mothers and children and Suku childcare support products. Another service from Benesse is online community sites such as Women's Park, which aims to help women address personal concerns and share information.
Benesse Group Thinking Around the Lifestyle Business
In all of these operations, Benesse strives to develop a business model that doesn't just deliver products or information, but tries to create "enjoyable experiences," and allow each woman, especially those with small children, to find and select things that match her own interests and character. In this way, we try to offer those little things that enrich the lives of customers every day, and bit by bit, serve to enhance their quality of life.
Benesse is constantly seeking feedback and suggestions from customers, as well as opportunities to think and create with them. As customers tell their families, friends, co-workers and neighbors about the richness that Benesse brings to their lives, we hope that the concept of "living well" can continue to expand, and touch the lives of even more people. To succeed in this aim, we recognize the great importance of communicating with and understanding our customers, so that we can provide products and services that offer true value and enrich their lives.
Benesse Life Smile
BenesseLifeSmile? the Benesse Lifestyle Business Brand
Meeting new experiences and people in safety and comfort.
Benesse is there with customers, helping them to spend every unique day in a valuable way.
