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Helping people to "live well" lifestyle-related businesses
One of the most essential steps in fulfilling Benesse's corporate philosophy of helping people to "live well" is to provide products and services that will allow each person to make each day serve their own interests and goals. Women, in particular, face many moments in life when they need to make key decisions that affect their entire future - marriage, childbirth, and so on. Benesse tries to lend support by offering information and services at each of these key stages in their life, so that women can make the choices that most suit their own desires and lifestyles, in the hope that this support will help improve their quality of life with each passing day.
Initiatives in the lifestyle-related businesses
Benesse produces a variety of magazines, including Tamago Club and Hiyoko Club, covering issues related to pregnancy, childbirth and caring for infants, as well as THANK YOU!, and others, which provide information about enjoyable lifestyles. The Company also offers home delivery of a variety of publications, such as the bon merci! magazine, which offers practical information about food and nutrition; Hand & Heart, a do-it-yourself handicrafts and seasonal products magazine; and pet-related magazines DOG'S HEART and CAT'S HEART. Recently Benesse launched the "Happy Collection" brand, which focuses on self-improvement activities for women, as well as Sukku products for women who are raising young children and online shopping services including Coco Happy Shop, which carefully selects products for housewives that have become popular through word-of-mouth referrals. Benesse also operates online community sites such as Women's Park, which aims to help women address personal concerns and share information.
The thought of the Benesse group for the lifestyle-related businesses
In all of these operations, Benesse strives to develop a business model that doesn't just deliver products or information, but tries to create "enjoyable experiences," and allow each woman to find and select things that match her own interests and character. In this way, we try to offer those little things that enrich the lives of customers every day, and bit by bit, serving to enhance their quality of life.
Benesse is constantly seeking feedback and suggestions from customers, in an effort to refine our products and services in ways that will allow them to better promote their own lifestyles and enrich their experiences. As customers tell their families, friends, co-workers and neighbors about the richness that Benesse brings to their lives, we hope that the concept of "living well" can continue to expand, and touch the lives of even more people. To succeed in this aim, we recognize the great importance of communicating with and understanding our customers, so that we can provide products and services that offer true value and enrich their lives.
Benesse Life Smile
You find new activities that stimulate you and discover abilities you didn't know you had. You steadily become more truly yourself as you grow a little from day to day. You are able to feel the joy of each day's experiences, and share that joy with your children, your family and your friends.
Benesse's lifestyle-related brand, "Benesse Life Smile," aims to cultivate this sort of fulfilling life experience for each of its customers, bringing them joy and rich experience with each passing day, and helping them to embrace each stage of their lives - marriage, work, childbirth, parenting, food, household activities and hobbies - with zest and enjoyment.
