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Helping people to 'live well'

At Benesse, our underlying goal is to help customers to 'live well' by enjoying the process of moving forward step by step, with resolve, toward the realization of their dreams and aspirations.

Benesse's operations span four main business sectors - education business, lifestyle-related businesses, senior/nursing care business, and language/global leadership training business. The products and services that we offer, and the activities in which we participate, are all intended to contribute in some way to enhancing the

The Japanese media constantly features the challenges faced by society, including an aging population, low birth rate and declining levels of educational performance, as well as the challenges faced by working parents, the need to cultivate internationally-minded business people, and environmental issues.

In order to improve the quality of life for our customers and help them to truly 'live well,' therefore, it is essential to address these social issues. In each of our businesses, the Benesse Group conducts extensive, in-depth research and cultivates a high level of specialized knowledge and skill. Under our new organizational structure those specialized skills can be refined even further, and the collaboration between businesses enhanced, so that all of the professional expertise, experience and skill of the Group can be brought to bear on addressing the issues that our customers will face in their daily lives.

In recent years, the world has entered a period of dramatic economic and social change, which has cast doubt on the validity of the values and assumptions that form the foundation of modern society. At a time when answers are hard to find, what people most desire is the ability to choose their own path in life - one that they find rewarding and fulfilling, and which helps bring their future goals closer to fulfillment with each passing day. By dedicating its efforts to helping each individual customer improve their quality of life, the new Benesse is helping to lay the foundation for a better society, one brick at a time.

The Benesse Group's Business Domains